Promotional merchandise is goods or products that are often branded with a logo, company name or slogan in specific PMS colours that are given away at events such as exhibitions and product launches. It has become a trend to use guerrilla marketing to feature promotional merchandise as it could create a unique visual effect which can attracts more attention and displaying a strong marketing message. The type of marketing has also become an essential tool for promotional products due to the wide range of products that can be tailored to specific campaigns and the various ways in which they may be printed.
Almost anything can be made as promotional items and some of them are relatively small and inexpensive but can range to higher-end items during film festivals and award shows where famous celebrities are often given expensive promotional items to garnered publicity for the company’s brand name and product.
Although, promotional items are commonly used to raise brand awareness, it also plays its own role in politics to promote candidates and causes such as commemorative buttons that are being used during the election of George Washington in 1789. Promotional merchandise can also work as a tool for non profit organizations as a part of fund raising and awareness-raising campaigns. As an example, the live-strong wristband that is used to promote cancer awareness and raise funds to support cancer survivorship programs and research.
Just Simply Gifts Private Limited is a leading corporate gifts supplier in Singapore that provides gifts that are high quality, unique and interesting at affordable price for employees on their staff appreciation day or other kinds of corporate gifts and promotional marketing gifts. Their product include 24K gold plated gifts, bags, caps, fridge magnet, mugs, pens, power bank, soft toys and Universal Serial Bus (USB) flash drive. This unique gifts supplier also provided graphic design, delivery planning and customization of gifts.